5 Reasons why Trademark Registration is very Important for your business
Contents
1. What is Trademark Registration?
2. Why is trademark registration important?
3. What are the major benefits of trademark registration in India?
Trademark is a word, name, symbol, slogan, sign or expression that you use to represent your product or service’s brand.
3 most commonly seen examples of trademark are:
- The yellow arch of McDonalds
- The check Sign with the phrase “JUST DO IT” for Nike
- The eaten Apple from the company Apple.
Businesses get their brand names trademarked to differentiate their products and services from that offered by the others (most commonly their competitors). In today’s scenario, a brand name is not just a name that can be changed anytime later instead it is the face of the quality of product/services offered by a business and the values that a business follows.
So, when there are multiple vendors selling similar products and services like yours how would you make sure that your brand name is identified uniquely? Not only this, even if you have a unique name, how would you ensure that no one else is going to misuse your brand name for selling their own products and services misusing your brand name?
The answer is Trademark Registration. A trademark registration not only helps businesses to get identified uniquely and but secures rights to prevent the misuse of their unique brand name also.
To know more about Trademark Registration online for free, you may give us a call on +91-9808582698 or arrange a call by filling a Trademark Registration form.
Importance and benefits of Trademark Registration in India
5 Reasons Why I should get a Trademark registration for my brand name?
Although, trademark registration in India has many benefits that gives you an edge over your competitors, but the main 5 reasons why you should immediately get a trademark registration India sooner are as mentioned below:
1. Brand Name Protection:
Trademark registration helps you protect your brand name from being misused by your competitors. Which means no one else can ever use your brand name to sell their product/services without your permission. If anyone tries to do that, then he/ she will have to serve a legal notice followed by punishments decided for trademark infringement.
2. Build Customer Trust:
Trademark Registration helps you gain your customer’s trust as the R-symbol assures them that when they are buying your brand’s product/service they are not going to be deceived by frauds and going to get what exactly they are expecting. This, ultimately, allows trademark registration to help you gain your client’s long term trust and lets you keep your brand image intact.
3. Easier Business Expansion:
- having a trademarked brand name also helps you to expand your business to multiple domains as your existing brand value helps you to gain sales for new categories as well. So let’s suppose the company AMUL, which is currently selling milk only, expands into ice-cream business now. So being a consumer if you have to choose an ice cream from AMUL or some newly launched brand “Tinkle ice creams”. What would you choose? Most probably “AMUL” as the brand name reminds you of the Brand Values like quality, taste and health and trust. So, if you have a trademarked brand name, you can use that to attract clients easily.
4. Earn Royalties:
You may also earn royalties by transferring rights to use your brand name to others for a specific time period. For example, suppose You-(Party A) are a cloth manufacturer and marketer of a cloth brand “Sporty”. If you offer any other party B the rights to use your brand name “sporty” for a specified time period. Then, you will charge a good amount from party B for using your brand image to increase sales for their products. this way you may good earn royalties through your trademark registration.
5. Become an E-commerce Seller:
As we all can see the boom in E-commerce sector and the promising sales numbers that e-commerce vendors are witnessing, everyone wants to trade online. And if you also have the same desire to be an online vendor, then it is a must for you to get a trademark registration for your brand name. E-commerce players like “Flipkart” & “Amazon” has already made trademark registrations compulsory to become a seller on these E-commerce portals.
To know more about Trademark Registration online for free, you may give us a call on +91-8006650569 / +91-8506825901 or arrange a call by filling a Trademark Registration form.